If everything on your page is the same size, nothing stands out. When you pair bold, massive headlines with tiny helper labels, you capture the reader's attention instantly. Use this contrast to guide them through your story step-by-step.
1
Make your titles absolutely huge
Don't be afraid to make your main title eight times bigger than your normal text. Pair it with a thick, bold weight and keep the body text light and clean.
Implementation snippet
.h1 { font-size: 120px; font-weight: 800; }
.label { font-size: 10px; font-weight: 600; text-transform: uppercase; }